When I first began as a photographer, I was brand new to the area. I had just gotten married and moved across the state. Because I was not a photographer before, I had a client base of ZERO. And it was rough! I wanted word of mouth referrals, but I had no way of building that without any clients!
I began blogging faithfully, marketing, and networking - and in the middle of all that, I wrote a blog that was a complete accident. It was really a tool for me to send to my clients so I would not have to repeat the same information multiple times. And then something funny happened - I began to get inquiries from people who found my website through a search that led them to that particular blog.
As interesting and exciting as this was, I had no idea that I had stumbled into the world of Search Engine Optimization (SEO). I began to do some research, study like crazy, and test out what it is that these articles were teaching me. And then...something amazing happened. I began to get found.
After investing time and effort into SEO basics, couples and families began to find me online and send inquiries through my website. There was nothing magic about it, and it did not happen overnight. But as a small business owner looking for ways to increase my client base, it felt like magic to me.
Two years after I began my photography business, I cut back to part time only at my day job. And exactly one year after that, I walked away for good. I can't give ALL the credit to improved SEO - I continue to market my business daily, I provide a top notch client experience, and I network with other professionals. Today, though, I can proudly say that search engines and online referrals are one of my top two sources of web traffic and new inquiries. And that, friends, is no accident at all.
I have been offering one-on-one SEO training for some time now, and have coached numerous small business owners - from a jewelry maker in Canada to a photographer moving to New Jersey and several wedding planners in my area. And today I'm introducing a brand new product - SEO Video Training for Small Business Owners and Creative Entrepreneurs! This one-hour long video training will walk you through the basics of SEO, from blogging to meta tags and beyond, showing you in simple terms how to get found online and continue to grow.
For one week only I am offering a discount of $20. In addition, purchasing a video will enter you to win a free website evaluation (a $75 value) where I will personally evaluate your website for content and SEO. Don't miss out - head on over to purchase your SEO Video Training TODAY and get ready to set your web presence on fire!
Congratulations to Nicole Starr Photography, the winner of the $100 Amazon gift card giveaway!