When I first began as a photographer, I was brand new to the area. I had just gotten married and moved across the state. Because I was not a photographer before, I had a client base of ZERO. And it was rough! I wanted word of mouth referrals, but I had no way of building that without any clients!
I began blogging faithfully, marketing, and networking - and in the middle of all that, I wrote a blog that was a complete accident. It was really a tool for me to send to my clients so I would not have to repeat the same information multiple times. And then something funny happened - I began to get inquiries from people who found my website through a search that led them to that particular blog...
