Last week I blogged in length about why SEO is important to small businesses, and some things you can do to improve your search engine ranking! Today I'm getting really practical and showing you one way to do just that - and it only takes a few minutes! So let's jump right in.
One of the first things you need to know about search engine optimization is where you stand related to others in your industry. Most of us know how to Google our own business name, but this will not give you accurate results! The goal of a search engine is, of course, to give the most relevant and accurate results to each individual performing the search. This means that Google, Bing, Yahoo, and other search engines actually pull from your recent history to determine what websites to display when you search a key word or phrase...