This is such a funny one, and I almost can’t believe I’m writing it, but it’s actually the initial inspiration for the whole series. When I first started in my business, Instagram was not that big of a deal – I actually thought it was just a photo editing app and had no idea I was posting anything to my feed for about a week!

Over the last few years, it has really taken off and become the medium of choice for creatives, and especially photographers, everywhere, and for good reason. Instagram carries with it an inherently natural way to display your work, no matter what it is. It’s easy to get lost in all the prettiness of scrolling and now with the Stories feature, you can immerse yourself even further in the app. If you’re not careful it can be a huge time waster as well – one I have been learning to manage over the last few months.

When I first started getting followers it was fun...