eagle dog food

What I Learned about Marketing from a Dog Food Company | Business

What I Learned about Marketing from a Dog Food Company | Business

I'm probably just as surprised to be writing this blog as you are to read the title! So let me explain...

As a business owner, I am constantly observing how other businesses both big and small run their operations. I have a deep appreciation for companies who go above and beyond, especially in the customer service department, and I have incredible brand loyalty to particular products. I know how hard it is to surprise and delight customers who are already expecting a good experience at the very least, so when my expectation are exceeded I'm the first to recognize it!

I have honestly never given much thought to where I get Lilo's dog food. We chose a brand based on reviews, ingredients, and her needs (Eagle Pack dog food, if you're wondering!) and then I price shopped to find the best deal online from a company who I trust with handling my credit card information! A few months ago I found Chewy.com, which seemed to have great prices (and free shipping!) and looked credible, so I found the dog food we wanted and hit the order button.