business

What I Learned about Marketing from a Dog Food Company | Business

What I Learned about Marketing from a Dog Food Company | Business

I'm probably just as surprised to be writing this blog as you are to read the title! So let me explain...

As a business owner, I am constantly observing how other businesses both big and small run their operations. I have a deep appreciation for companies who go above and beyond, especially in the customer service department, and I have incredible brand loyalty to particular products. I know how hard it is to surprise and delight customers who are already expecting a good experience at the very least, so when my expectation are exceeded I'm the first to recognize it!

I have honestly never given much thought to where I get Lilo's dog food. We chose a brand based on reviews, ingredients, and her needs (Eagle Pack dog food, if you're wondering!) and then I price shopped to find the best deal online from a company who I trust with handling my credit card information! A few months ago I found Chewy.com, which seemed to have great prices (and free shipping!) and looked credible, so I found the dog food we wanted and hit the order button.

I Refuse to be Busy | Monday Musings

I Refuse to be Busy | Monday Musings

I planned out this post awhile ago, but it's ironic that I'm writing it now. Truth be told, this is the busiest season I think I've been in since I started my business. It's wedding season galore in Virginia, engagement session season (that happened quickly!) and I have some other projects I'm working on as well for C&F Enterprises and a few other people. Additionally, a lot of my weddings and engagement sessions have been out of town so with travel I feel like I'm in a nonstop whirlwind of activity!

As ironic as it is, this post is also perfectly timed. Because I blog so much and share about my life, most of my friends immediately assume that my answer to "How are you doing?" is going to be "Busy!" And while this may be the truth right now, that is not how I will choose to answer their question. In fact, I am going to argue that this will never be my answer...

Four Steps to Stop Feeling Overwhelmed | Business

Four Steps to Stop Feeling Overwhelmed | A Personal Blog

Today was just one of those days. I had a million and one things to do, and every time I mentally crossed one thing off my list, I remembered approximately three more. I was bouncing around from one task to another yet I continued to feel more and more overwhelmed as I went, because the things I had to do seemed endless and my time was not.

Since I'm a very task-oriented person, I'm not too easily overwhelmed but when I cross that line, it's hard to come back. Thankfully, I've learned a few techniques that help me take a step back and slowly work up to the finish line of getting everything done that I need to. So for all the overworked, over-busy, and simply overwhelmed...here are four easy things you can do!

1) Give yourself 2 minutes to breathe. Even if you have ten things to do, you can spare two minutes. Take that time and collect your thoughts. Don't think about what you have to do, just breathe and think about something positive - how great the weather is, the fun things you have planned for the weekend, or anything else. This will help re-center you and give you a minute to wind down instead of up
2) Make a list of everything you need to do. Just write it all down at once. At this point, you may start to feel overwhelmed again, but just push past that feeling and get all your thoughts down on paper. Your list may be shorter or longer than you thought, but at least it's all in one place. This way, you won't keep coming up with more and more things you have to do while you're working hard on other stuff - it's all out of your head and written down.
3) Prioritize. Easier said than done, right? Here is my simplest way to prioritize - after I make my entire list, I write "T" next to the items that need to get done today. Then just tell yourself, "This is all I have to get done today. Everything else can wait until tomorrow if it doesn't get done."
4) Start knocking out tasks one by one. Begin with the things you need to get done today, and start out with a task that will be quick and easy to cross off. Soon enough, you'll be on a roll. Once you've finished everything you need to do for the day, take a quick break to reward yourself, then get started on tomorrow's tasks. You're now in the 'bonus round' and everything you get done at this point will be exciting instead of draining!

Try it out and let me know if it works for you. And since I do still get overwhelmed from time to time, leave a comment if you have a different technique that may help me or someone else. Now get working on whatever it is you still have to do today!