Tips for SEO Mastery: Image Tags | Business

Tips for SEO Mastery: Image Tags | Business

Happy Thursday, friends! If you're a small business owner then congratulations - you made it through another week. And that is worth celebrating! My celebration today involves another blog post to help you master SEO for your little corner of the internet. Last week I talked about incognito windows and how to actually evaluate where you stand, and today is all about tagging your images!

Whether or not you consistently blog for your business, this element is key. Each image you upload to your website is named something on the back end. These image names can actually help you be found online! A few months ago after a family session in Newport News, I was tagged in a comment on Facebook. It turns out that when this family's friend was searching for family picture ideas of her own - from Texas no less - one of my images from her session actually popped up at the top of her Google search...

Tips for SEO Mastery: Incognito Windows | Business

Tips for SEO Mastery: Incognito Windows | Business

Last week I blogged in length about why SEO is important to small businesses, and some things you can do to improve your search engine ranking! Today I'm getting really practical and showing you one way to do just that - and it only takes a few minutes! So let's jump right in.

One of the first things you need to know about search engine optimization is where you stand related to others in your industry. Most of us know how to Google our own business name, but this will not give you accurate results! The goal of a search engine is, of course, to give the most relevant and accurate results to each individual performing the search. This means that Google, Bing, Yahoo, and other search engines actually pull from your recent history to determine what websites to display when you search a key word or phrase...

5 Reasons to Prioritize SEO | Business

5 Reasons to Prioritize SEO | Business

If you know me in the business world, you know that I am passionate about SEO (search engine optimization). This interest in how I can get found online - and help others do the same - stems from the nerdy little girl who went to a special Governor's School for Math and Science in high school! However much I think that girl has changed and moved on to different things, the side of me interested in the technical still makes an appearance every once in awhile.

The truth is, a lot of small business owners and creative entrepreneurs do not prioritize SEO. I have heard even well-known creatives in the industry remark on how they leave that to smarter people or those with more technical skills. I am happy to say that through the years that my business has grown, I have been able to improve my SEO to the point where it is one of my top two referral sources - not just for web traffic, but for potential clients and brides as well!